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For e-commerce and consumer brands

One senior lawyer forevery order you ship.

From the factory floor to the customer's doorstep, LDU owns your supplier contracts, your brand, your data and your marketplace risk. One capped monthly fee, no hourly billing, no junior handoffs.

4.8 rated by 60+ founders12 founders booked a call this month
  • Licensed Singapore lawyers
  • Processed on private servers
  • Fixed, scoped fees
A member of the LDU legal team in Singapore
Your legal teamLDU, Singapore

Senior counsel, on call

48haverage turnaround

The situations you actually hit

You have seen these weeks. Here is who handles them.

Selling physical product across borders means legal shows up at the worst moments. These are the ones e-commerce founders bring us most, and what changes when a senior lawyer already owns them.

  • A smiling man stacks small green striped shipping boxes on a table inside a bright fulfillment center hung with sustainable shipping banners.
    Suppliers01 / 05

    A supplier ships defective stock and hides behind the PO

    Who handles it

    We hold the factory to terms that actually put defects, delays and quality on them, then renegotiate the ones that never protected you.

  • A woman in a grey knit sweater studies her laptop screen at a wooden desk scattered with folded fabric swatches and a branded shipping box.
    Brand and IP02 / 05

    A copycat clones your bestseller and your brand name

    Who handles it

    Trademark filed in your key markets, takedowns sent to the platform, and a cease and desist that lands before the knockoff eats your quarter.

  • A woman holds a pen while reading her laptop screen at a desk surrounded by fabric pouches, papers, and a branded shipping box.
    Data and PDPA03 / 05

    Your checkout and email flows are quietly breaking PDPA

    Who handles it

    Consent, privacy policy and data-processing terms with every tool you use fixed, plus a breach plan ready before you ever need it.

  • A warehouse associate in a black zip up fleece studies the shipping label on a cardboard box while standing in a tall storage aisle.
    Platforms04 / 05

    A marketplace suspends your account with no warning

    Who handles it

    We read the platform agreement you clicked through, build the reinstatement case, and cut the terms that let it happen again.

  • A woman rests her chin on her hand while studying her laptop screen at a sunlit desk covered in fabric swatches, with a clothing rack behind her.
    Growth deals05 / 05

    A retailer wants a big wholesale order, on their paper

    Who handles it

    The wholesale or distribution contract reviewed and redlined so the margin, the liability and the exit all stay on your side of the table.

If it is legal and it touches your store, it is in scope. Anything genuinely niche, we say so plainly and help you brief the right specialist.

What changes with us

The week you hand legal over, it stops slowing you down.

Not a promise of fewer problems. A set of concrete outcomes you feel almost immediately, because one senior lawyer now owns the whole surface instead of you.

Median reply when something urgent lands
0h

Median reply when something urgent lands

Days from first call to working counsel
0

Days from first call to working counsel

Capped monthly fee, no hourly billing
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Capped monthly fee, no hourly billing

Consumer-brand founders already covered
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Consumer-brand founders already covered

  • Contracts drafted in days
  • Trademarks filed first
  • PDPA off your plate
  • One capped fee

The mandate

One senior lawyer owns all of it.

From the day your counsel starts, these stop being your problem. Everything on this list sits inside the same capped monthly fee.

Daniel Kung, Founder & Principal, LDU Asia
Your counselDaniel KungFounder & Principal, LDU Asia
  1. Manufacturing agreements, purchase orders, 3PL and fulfilment contracts drafted and negotiated so quality, defects and delays land on the party that caused them.

If it is legal and it is yours, it is in scope. And if you ever need a niche specialist, we say so plainly and help you brief them.

The math

Three ways to cover the legal. One of them makes sense.

Every consumer-brand founder runs this comparison eventually, usually after the first painful invoice or the first copycat. Here it is up front instead.

Hire a full-time GC

Overkill

S$300,000

a year, and climbing before equity

  • Six months to find and close the hire
  • One person covering suppliers, IP and data
  • More seat than a growing brand needs

Keep calling a law firm

Unpredictable

S$3,200

this month, and the meter never stops

  • A different, bigger number every month
  • No context on how your store runs
  • Your urgency billed at a premium
Most founders choose this

Embed a fractional counsel

Right-sized

One capped fee

a month, agreed before we start

  • Senior counsel from day one
  • Knows your supply chain by week two
  • Scale up, down or off, month to month

Full-time and law firm figures are Singapore market rates, not our pricing. Your capped number depends on volume: you get it in writing after the free call, before any work starts.

Get your number on a free call

Only 2 review slots left this week

How it starts

From first call to working counsel in a week.

No onboarding project, no discovery phase billed by the hour. One call, one written number, one start date.

  1. Day 0

    A free call with Daniel

    Fifteen minutes with the senior lawyer, not a sales rep. Bring the supplier contract or copycat that worries you most and leave with a straight answer, whether you hire us or not.

  2. Day 2

    A scoped mandate and one number

    We map your contracts, filings, data flows and marketplace risk into a written mandate with a capped monthly fee. You see the number before you commit to anything.

  3. Day 7

    Your counsel is inside the business

    Daniel joins your channels, your team gets the app, and the contract and trademark backlog gets cleared first. Legal answers now arrive in hours, not weeks.

No retainers, no lock-in: the mandate renews monthly and you can stop any month.

Book a free consultDaniel KungLia
Daniel Kung, Founder & Principal, LDU Asia
Daniel KungFounder & Principal, LDU Asia
  • Singapore licensed
  • Fundraising & SAFEs
  • M&A and exits
  • Regulators & MAS

The senior judgment behind LDU

Meet Daniel, the lawyer behind every approval.

Fifteen years getting founders through setup, growth and the raise, across the table from investors, regulators and acquirers. He is the senior judgment LDU is built on.

Years in practice
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Years in practice

Matters signed off
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Matters signed off

Why founders trust us

Senior counsel, proven where consumer brands feel it.

Not a marketplace of juniors. A named senior lawyer who has sat across the table from suppliers, platforms and regulators, with terms that put the risk on us.

The LDU team, Singapore. The people behind your mandate.
The people behind your mandateThe LDU team, Singapore
4.8/ 5

Google reviews60+ founder reviews

0+
Matters delivered
0h
Average turnaround
0%
Signed off by a licensed lawyer
  • Singapore licensed
  • 15+ years in practice
  • Trademark and IP
  • PDPA and consumer

Our promise

Cancel any month, no exit fee. Your contracts and filings always leave with you.

We take two review calls a day. This week is almost full.

Customer stories

Why founders choose LDU.

Veljko Vasic

CEO, HolyWally

As a client of LDU, I was impressed by how they consistently focused on our needs, showing patience and a deep understanding of our core requirements. It felt like having an in-house counsel that always had our best interests at heart. If you're looking for a dedicated team that prioritizes client satisfaction, LDU is the right choice.
Less time setting up contracts
0%

Less time setting up contracts

Faster to close than competitors
0X

Faster to close than competitors

Faster issue resolution
0%

Faster issue resolution

Reviewed by a licensed lawyer
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Reviewed by a licensed lawyer

  • Daniel is a consummate professional who was very helpful in our consultation. He assuaged my fears and walked me through how to possibly handle my situation. Did not ask for unnecessary charges or quotes. Highly recommended, especially if you're a small business or startup.
    Leung Wai-Leng
  • Thanks to LDU and Daniel support, my business which was not well structure for couple months and having some issues is now good to operate. Extremely recommended for anyone not familiar with how Singaporean laws and banks work, it is much better to get great assistance at the beginning and start smoothly. Highly recommended.
    Simon Giraldo
  • LDU was able to listen to my situation in detail and quickly provide me with effective advice to move forward. Daniel was very professional and clear-headed. A very good experience.
    Benjamin Fossati
  • LDU have been fantastic in providing legal consulting and services. They have in depth knowledge across various domains and they work quick at a fraction of the cost of what you'd pay at standard market rate.
    Dindo De La Cruz
  • I had an excellent experience working with LDU Asia. Daniel, in particular, was incredibly helpful, he was responsive, knowledgeable, and guided me through the situation with clarity and professionalism. I highly recommend their services for anyone in need of reliable legal support.
    Josh Decker
  • Highly qualified, knowledgeable, with a great team. Expert opinions and advice. Would highly recommend for multiple types of legal services. I've used LDUAsia multiple times for a myriad of tasks and they've always been top notch.
    Zach
  • As an expat in Singapore the firm really helped me with all the clarity on the matter and were very honest during the process.
    Hasan Syed
  • Excellent experience working with Daniel and his team. We first got into contact almost 2 years ago in the earliest stages of our company. Daniel's team's arrangement was startup friendly and sincere.
    Rishab Patwari
  • LDU Asia is truly a game-changer for any Singaporean startup. Their team is incredibly tech-savvy, highly responsive, and genuinely values both your time and theirs.
    Sunny Saurabh
  • Best legal team you can really trust.
    Veljko Vasic
  • LDU Asia is amazing. Solving my issue within a few day. They are prompt is replying my text and giving advice on what I should do.
    Roy Loi
  • Easy to work with, thorough, and diligent. A wonderful team that helped meet needs quickly and efficiently.
    Meagan Ranson
  • Daniel was wonderful in guiding us through the compliance process.
    Kanak Chaudhari
  • Probably the fastest, most efficient and affordable lawyers in Singapore!
    Mahir Sahin
  • Super helpful. Professional and knowledgable.
    Daniel Hestevold
  • I had the pleasure of a professional and highly informative discussion with LDU which brought clarity to my situation and openly shared options and paths forward in a simplistic and grounded way. I am very grateful and highly recommend.
    Robert Kiely

Trusted across Singapore

AfterlifeAnimagineAutoma8eCreitiveDsx VenturesEagle BotFailsafeFilipayGroundupHaulmatic

Fit

Built for some brands. Honestly, not for all.

Read both lists. If the left one sounds like your month, the free call will be worth it.

You need this if

  • Supplier and fulfilment contracts pile up faster than you can read them
  • You are scaling into new markets or new marketplaces
  • Copycats, chargebacks or platform suspensions are already costing you
  • You collect customer data at checkout and through marketing
  • Legal questions keep landing on the founder

You do not need it yet if

  • You have not launched or incorporated anything
  • You sell one product through one channel, occasionally
  • You need a courtroom litigator, not ongoing counsel

On the fence? Book the free call anyway. If a template or a cheaper option fixes it, Daniel will tell you so and point you there.

FAQ

What consumer-brand founders ask before they commit.

Still weighing it?

Ask Daniel directly on a free call. Fifteen minutes, no pitch, just answers.

Book a free consultDaniel KungLia
  • Yes. We file and manage trademarks in the markets you actually sell in, and coordinate local agents where a jurisdiction requires one, so your brand is protected everywhere your product ships.

Your move

Stop being your brand's legal department.

Book a free call with Daniel. Bring the supplier contract, the copycat or the platform notice that worries you most, and leave with a plan whether we work together or not.

Book a free consultDaniel KungLia
  • 15 minutes
  • No pitch
  • A clear next step
12 founders booked a call this month
4.8 Rated by 60+ founders

Two review calls a day. This week is almost full.